The first user interaction with Truv starts with search page, where user asked to find their income source. The search bar got more focus, tabs were simplified, the list items were increased in size for easier tapping, and the bottom section was removed due to lack of taps based on data. As a result, 6% more users now select their employer.

The main page, where users sign in to their providers, now features a more streamlined design with enhanced focus on the username and password fields, consistent button placement, unified icon styles, and a cleaner layout, resulting in a more intuitive and user-friendly experience.

Alternative verification methods can significantly enhance user experience, boost conversion rates, and increase Truv adoption among loan officers. However, these products initially lacked attention. I believed each product needed its own distinct brand identity. To promote them, tiles were increased in size, illustrations were added, and items were sorted by conversion rate. We saw a 5% increase in the success rate of users who initially intended to exit the widget.

Additionally, when Truv was embedded in clients' iOS apps, the status bar and navigation bar were cut off due to a black transparent background behind pop-ups. To resolve this, the background color was changed to white. The pop-up was also redesigned as a bottom sheet for easier access and consistency across all modals.

"...Danial operates like a product manager. He takes time to understand user needs. He does his own primary research. He understands the business. All of this shows up in the designs and experiences he creates..."

Kirill Klokov, CEO at Truv